Australia's digital advertising market

Australia's digital advertising market

Digital advertising represented 53.2% of Total Australian Ad Market ($16.6 billion), according to the latest report from IAB Australia.

The total digital ad spend in CY18 ended on $8.8B, up 12% on CY17. Of that total $16.6 billion market spend, Mobile and Video combined made up 33% of the entire market.

Digital advertising represents 53.2% of Total Australian Ad Market ($16.6 billion)